Blueprint for the Future

This comprehensive audit and analysis of your institution’s enrollment function is just that: an honest, fact-based assessment that will deliver usable recommendations for enrollment growth. Conducted by Registry enrollment expert Joel Wincowski, options include an audit/analysis of your entire admissions process and/or your financial aid strategy. All work is tailored to the specific institution and reports include short- and long-term strategies for enrollment success. 

Enrollment Management Audit & Analysis

This is a thorough examination of your entire admissions service area to determine what is working, what is not, and where opportunities exist to enhance yield and maximize ROI. Services include analysis & recommendations for the following areas:

• Enrollment budget, including an analysis of vendor services (for effectiveness and ways to accomplish key tasks internally)
• Admissions staff, focusing on their knowledge of academic programs & strategies in meeting with students, parents, and guidance counselors
• Travel schedule, the campus visit, & recruitment events (on and off-campus)
• Internal team building: Athletics & admissions; the role of faculty, staff, alumni, & trustees in recruitment
• Your brand image and how to market it, including publications & advertising
• Timed communication system and messaging: email, postal, texting, etc.
• Web strategy, including SEO effectiveness & conversion opportunities
• Social media strategy for recruitment
• Student search & mail houses, effectiveness of
• Competitive analysis and new markets
• Establishing and reaching recruitment goals

The enrollment management audit & analysis will take place over the course of two weeks and will include a campus visit. The Recommendation Report will include usable strategies that can be applied for numerous admissions cycles

Financial Aid Analysis

This in-depth analysis of financial aid will deliver a tailored strategy to optimize net revenue. We will analyze how the institution packages aid and will recommend a model that reduces the discount rate, improves net revenue, and enhances marketability.

• Analysis of institutional scholarship spending: by quality, academic program, sport, diversity, geography, etc.
• Analysis of application process, award process and yield
• Creation of a scholarship program that fits the institution’s mission and drives up the applicant pool. 

Practice Leader

Joel Wincowski has 40-years of experience as an enrollment management leader and his work has been reported in The Chronicle for Higher Education, Inside Higher Ed,  University Business, and more. With The Registry, he served as Special Assistant to the Provost at the University of Alabama where he has implemented numerous changes in strategy and structure, which has resulted in the largest applicant pool to date in the history of the University, at the University of Maine, where his unique scholarship program generated and additional $51 million in net revenue in 2 years; at the University of Saint Joseph, where he led a 41% increase in first-year enrollment; and at St. Mary’s College of Maryland, where he brought in 80+ students in a summer.

Joel is currently consulting at Christian Brothers University in Memphis, TN and has also been working with Salem College which has experienced a 77% increase in applications, and a 100% increase in accepted and deposited students for 2020.

Joel Wincowski earned an B.S. and an M.Ed. from Springfield College.